We produce, distribute and invest in innovative entertainment content that travels across territories, channels and devices.

Latest projects

STREET STARS

Greymatter Entertainment

The Story Lab has acquired the worldwide license rights from Greymatter Entertainment to a new talent show that aims to find the best performers across every country’s streets and social media feeds.

Dream Goal

Budweiser

Budweiser had sponsored the FA cup; they’d run successful campaigns around the World Cup and now they wanted to build on this success. They needed to cement themselves as a credible voice in the world of football.

POM-BÄR: The Couch of Holland

Intersnack

The Story Lab Netherlands got together with Intersnack's POM-BÄR brand, RTL and The Voice Kids to produce an innovative partnership.

Our People

Michael Iskas

President
The Story Lab Global

Michael Iskas

President

Michael is the Global President of The Story Lab, Dentsu Aegis Network’s entertainment content business. Since launching globally in January 2015, The Story Lab has rapidly expanded across the US, UK, France, Russia, Norway, Canada, Mexico, China, Vietnam, India and Australia with more offices due to open in Spain, Netherlands, Poland, Italy, Germany and Brazil.

Before The Story Lab, Michael was the Global Chief Innovation Officer for Carat, Dentsu Aegis Networks’ media and communications specialist agency. During his 15 years’ career Michael has been awarded with more than 30 global innovation and creativity awards.

Norio Hayashi

Executive Director
The Story Lab Global

Norio Hayashi

Executive Director

Norio joined Dentsu in 1982 and first started his career in the media buying for TV and radio. In 1989, was transferred to the newly established entertainment division, to build and respond to the emerging entertainment content market in Japan. Ever since, has specialized in the domestic and international entertainment business, covering a wide range from executing major concerts, producing TV shows, films, to the merchandising business as well. His producer credits include the TV animation for ASTROBOY, the Japanese film for Back to the Bubble Era and the TV documentary Sugihara: Conspiracy of Kindness which was broadcast on PBS in the United States. He also spearheaded the exclusive deal with Universal Pictures in 2007 which is still a continuing valuable asset for Dentsu.

Shuntaro Tanaka

President
The Story Lab APAC

Shuntaro Tanaka

President

Shuntaro heads up The Story Lab in the APAC region. He started at Dentsu’s TV Division in 1997 and worked with most major clients in Japan such as Coca-Cola, McDonald’s and Ajinomoto.

In 2009, he moved to Vietnam and launched Dentsu Media Vietnam, an agency that, through Shuntaro’s leadership, up-weighted its focus on content development and within 3 years became the second largest agency in the market.

Shuntaro is a natural born innovator and excels at developing content businesses that require both creative flair and commercial expertise, as he proved in 2015 by being the engine behind Story Lab’s acquisition of the Ninja Warrior TV game show format and exporting it across the network in EMEA and APAC.

Amanda Burningham

Head of The Story Lab UK

Amanda Burningham

Head of The Story Lab UK

Amanda heads up The Story Lab in the UK, comprising a 50-strong team with multi-disciplinary talents all striving to deliver transformational content solutions for clients.

Amanda began her career in 2003 at Virgin Radio working on sponsorship, promotions & event partnerships with the UK’s biggest brands. Amanda then moved to Universal McCann to lead their Radio team, leading them to win Radio Agency of the year in 2009 before co-founding Universal McCann’s Ideation team, where she was responsible for creative strategy and brand solutions for clients. In 2011 Amanda joined Carat Sponsorship where she led the media partnership team.

Shannon Pruitt

President
The Story Lab US

Shannon Pruitt

President

As President of The Story Lab US, Shannon creates storytelling solutions that enable her clients to plan, develop and leverage content to deepen relationships with audiences across bought, owned and earned ecosystems. With extensive experience in television, digital, social and events, Shannon has led Marketing, Sales and Business Development teams at entertainment powerhouses Warner Bros, 19 Entertainment, Mark Burnett Productions and Fremantle Media.

A recognized industry leader, Shannon was recently named to The Internationalist’s 2015 Agency Innovators list. She’s been published by Adweek and Little Black Book, judged at awards shows from The Effies to The Mashies, and is a frequent conference panellist.

Julien Lefevre

Head of The Story Lab France

Julien Lefevre

Head of The Story Lab France

Julien has grown within Dentsu Aegis Network for 15 years and now leads The Story Lab France, dedicating himself to creativity, innovation and content. Having acquired strong credentials in brand content, the entertainment industry, global media platforms and content partnerships. His driving passion is to imagine and implement innovative and creative special operations for his clients to make them stand out through powerful storytelling.

Richard Chapman

Managing Director
The Story Lab Australia

Richard Chapman

Managing Director

Richard has 20 years’ experience as a marketing communications professional in roles spanning public relations, experiential and content marketing, working with leading global brands. He founded PR and experiential marketing agency Spark Impact in 1998 before joining Mitchell Communication Group (now Dentsu Aegis Network, Australia).

Prior to his role at The Story Lab Australia he was the Group Integration Director at Dentsu Aegis Network. Richard is passionate about creating memorable and meaningful experiences through culturally-relevant and thought-leading content that connects brands with consumers.

Carmen Moreno

Head of The Story Lab Mexico

Carmen Moreno

Head of The Story Lab Mexico

As Managing Director of The Story Lab Mexico, Carmen is responsible for developing integrated communications strategies fuelled by great storytelling.

She has over 14 years’ experience working for advertising agencies, media networks and media agencies. Her passion is understanding consumers, and innovation combined with data. Having developed her skills in the generation of ideas, communication platforms, creative concepts, brand entertainment and fusing different media, Carmen’s goal is to make people talk about the best brands via stories.

She has worked for major brands in Mexico such as Nokia, Microsoft, GM, Arla Foods, Iberia, Banamex, Scotiabank, El Palacio de Hierro, BMW, Disney, Adidas and Reebok.

Erik de Winter

Head of The Story Lab Netherlands

Erik de Winter

Head of The Story Lab Netherlands

Erik de Winter has over 10 years of experience in the international content industry acquiring as well as selling formats and features films worldwide. He built up his experience at the largest independent production group Endemol Shine, boutique distributor Absolutely Independent and movie distributor RCV Entertainment (now Entertainment One). His passion are stories and creativity that inspires, activates and entertains consumers. The Story Lab brings those stories and creativity and marries them with messages from advertisers and brands.

Erik will be responsible for developing, driving and executing The Story Lab’s strategy across The Netherlands, the home of reality and talent TV shows.

Daniel Pannrucker

Head of The Story Lab Germany

Daniel Pannrucker

Head of The Story Lab Germany

Alongside his current role as Managing Director of The Story Lab Germany, Daniel joined the Management Board of Dentsu Aegis Network in the beginning of 2016, being responsible for all content related business areas of the group.

Daniel started his career in 2003 at blöcher+partner Platforming, a specialist agency belonging to Dentsu Aegis Network Germany. In 2015 he joined the group again, as interim Managing Director of Isobar Germany, Dentsu Aegis Network’s full service digital marketing agency and was responsible for the comprehensive realignment of the company. Luxembourg-born Daniel has had a successful and varied career. He was Managing Director of Newcast, a specialist agency within the Publicis Group, where he rolled out an innovation agency for creative media and communications solutions from 2004 to 2007. Furthermore he founded his own agency LEOTAINMENT in 2008 that he developed to gradually become a successful agency with a clear focus on branded entertainment, digital content, social media, and influencer marketing.

Kamal Meriem

Chief Operating Officer
The Story Lab Russia

Kamal Meriem

Chief Operating Officer

Kamal is an experienced media and content marketing expert with more than 10 years’ experience in media, digital and innovation. Prior to leading The Story Lab in Russia as Chief Operating Officer alongside Chief Commercial Officer Evgeniy Tarapaka. Kamal was Innovation Director within the Dentsu Aegis Network and previously undertook the same role at Carat Russia. During that time he established strong branded content strategies for key clients along with a new approach to building long-term content-centric platforms with sales conversion and brand metrics as their focus.

Kamal previously headed all commercial streams for LiveJournal in Russia, successfully developing five e-commerce sites for subsequent commercial sale.

Dina Mehulić

Account Director
The Story Lab Austria

Dina Mehulić

Account Director

Dina Mehulić joined the Dentsu Aegis team in Zagreb, Croatia in 2010, moving to Dentsu Austria the following year. There she worked at Carat Austria for leading brands including MasterCard, Nintendo, Pandora, Philips and Storck in the digital space. In 2015 she became Carat’s Digital Lead and in June 2016 launched The Story Lab in Austria, becoming Account Director. Dina has a business and PR degree and prior to joining Dentsu Aegis was highly experienced in creative and media agencies in Zagreb.

Nadia Hwang

General Manager
The Story Lab China

Nadia Hwang

General Manager

Nadia is General Manager of The Story Lab in China, part of the Dentsu Aegis Network. As the centre of the network’s premium entertainment content offering, The Story Lab inspires and delivers innovative content solutions that connect with audiences, creating value for both clients and partners.

Prior to joining The Story Lab, Nadia was vice president of Pan-Asian channel operator Celestial Tiger Entertainment, overseeing the company’s advertising business across its networks in Asia. Nadia also spent over 15 years at Turner International Asia Pacific overseeing commercial development and advertising sales for all Turner entertainment properties across multiple platforms in North and South East Asia.

Sunil Kumaran

Head of The Story Lab India

Sunil Kumaran

Head of The Story Lab India

Sunil Kumaran is Head of The Story Lab in India. With a passion for understanding consumers and their relationship with media, Sunil brings over 20 years experience in media. Previously Chief Strategy Officer for Content and Revenue with Reliance Broadcast, a key radio and television broadcaster and producer in India. Under his leadership the group successfully launched multiple television channels.

Sunil’s key specialisms include content strategy, revenue planning, strategic media planning and business management.

 CONTACT US

The Story Lab in

Global

Address

10 Triton St

Regent’s Place

London

NW1 3BF

The Story Lab in

APAC

Address

19th Floor

Vincom Center

72 Le Thanh Ton

Str. Dist.1

HCMC

Contact

+84 8 3936 9186

thestorylabapac@storylab.com

The Story Lab in

Australia

Address

105 York Street
South Melbourne
VIC 3205

Contact

+61 3 9693 3950

australia@storylab.com

The Story Lab in

Canada

Address

1st Floor

116 Spadina Avenue

Toronto

Ontario

M5V 2K6

Contact

+1 416 504 3965

canada@storylab.com

The Story Lab in

France

Address

4, Place de Saverne

Courbevoie

Paris

92400

Contact

+33 1 4116 1718

The Story Lab in

Mexico

Address

Av. Santa Fe 440 piso 11. Col. Santa Fe,

Delegación Cuajimalpa

C.P. 05348 México D.F.

The Story Lab in

Russia

Address

Presnenskaya embankment, 6/2

Imperia Tower, 123317

Moscow

The Story Lab in

United Kingdom

Address

​20 Triton Street

Regent’s Place

London

NW1 3BF

Contact

+44 020 7430 6000

enquiries@Storylab.com

The Story Lab in

United States

Address

2nd Floor

2700 Pennsylvania Ave

Santa Monica

CA 90404

The Story Lab in

Germany (Hamburg)

Address

The Story Lab GmbH

Alsterufer 3

20354

Hamburg

Contact

+49 403575670

office.hamburg@storylab.com

The Story Lab in

The Netherlands

Address

​Moermanskkade 85

1013 BC

Postbus 15905

Amsterdam

Contact

+ 31 (0) 20 519 1700

The Story Lab in

Global

Address

10 Triton St

Regent’s Place

London

NW1 3BF

The Story Lab in

APAC

Address

19th Floor

Vincom Center

72 Le Thanh Ton

Str. Dist.1

HCMC

Contact

+84 8 3936 9186

thestorylabapac@storylab.com

The Story Lab in

Australia

Address

105 York Street
South Melbourne
VIC 3205

Contact

+61 3 9693 3950

australia@storylab.com

The Story Lab in

Canada

Address

1st Floor

116 Spadina Avenue

Toronto

Ontario

M5V 2K6

Contact

+1 416 504 3965

canada@storylab.com

The Story Lab in

France

Address

4, Place de Saverne

Courbevoie

Paris

92400

Contact

+33 1 4116 1718

The Story Lab in

Mexico

Address

Av. Santa Fe 440 piso 11. Col. Santa Fe,

Delegación Cuajimalpa

C.P. 05348 México D.F.

Contact

The Story Lab in

Russia

Address

Presnenskaya embankment, 6/2

Imperia Tower, 123317

Moscow

Contact

The Story Lab in

United Kingdom

Address

​20 Triton Street

Regent’s Place

London

NW1 3BF

Contact

+44 020 7430 6000

enquiries@Storylab.com

The Story Lab in

United States

Address

2nd Floor

2700 Pennsylvania Ave

Santa Monica

CA 90404

The Story Lab in

Germany (Hamburg)

Address

The Story Lab GmbH

Alsterufer 3

20354

Hamburg

Contact

+49 403575670

office.hamburg@storylab.com

The Story Lab in

The Netherlands

Address

​Moermanskkade 85

1013 BC

Postbus 15905

Amsterdam

Contact

+ 31 (0) 20 519 1700