Ninja Warrior is one of the world's most successful prime time entertainment shows.
Created by: Tokyo Broadcasting System Television Inc., Japan
Distributed by: Dentsu Inc and The Story Lab
European excluding Scandinavian rights
Licensed in 8 territories
It’s the family entertainment show where hundreds of competitors attempt to complete a four-stage obstacle course to become the one left standing. The Story Lab is the European distributor for this leading international format. Everything about this sports entertainment show is big – vast competitor numbers, huge sets and viewing figures to match.
First broadcast in Japan in 1997, where it is known as Sasuke and owned by Tokyo Broadcasting System Television Inc. In the last two years The Story Lab has successfully licensed Ninja Warrior in seven territories including France, Germany and the Netherlands.
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