Category:

Partnerships

Client

Casio

Country:

UK

The Story

Casio, with a new range of watches: ‘Edifice’ had a simple aim. They wanted to boost retail listings, increase sales by over 100%, and make the most of their envious links with the Infiniti Red Bull F1 racing team.

We brought them together with Discovery, who had 300 hours of motoring programming per month available for sponsorship. Then, we worked with Discovery to produce six short videos around the proposition: ‘Every second counts’. Nowhere is this truer than in motor racing, so we used those links with the Infiniti Red Bull factory to find out from top racing engineers how they make every second count.

These vignettes were played out on-air across a range of Discovery’s channels. Sales far exceeded targets and the leading model of the range became Casio UK’s most successful product launch ever.

Share

The Story Lab in

Global

Address

10 Triton St

Regent’s Place

London

NW1 3BF

The Story Lab in

Vietnam

Address

19th Floor

Vincom Center

72 Le Thanh Ton

Str. Dist.1

HCMC

Contact

+84 8 3936 9186

thestorylabapac@storylab.com

The Story Lab in

Australia

Address

105 York Street
South Melbourne
VIC 3205

Contact

+61 3 9693 3950

The Story Lab in

Canada

Address

1st Floor

116 Spadina Avenue

Toronto

Ontario

M5V 2K6

Contact

+1 416 504 3965

canada@storylab.com

The Story Lab in

France

Address

4, Place de Saverne

Courbevoie

Paris

92400

Contact

+33 1 4116 1718

The Story Lab in

Mexico

Address

Av. Santa Fe 440 piso 11. Col. Santa Fe,

Delegación Cuajimalpa

C.P. 05348 México D.F.

The Story Lab in

Russia

Address

Presnenskaya embankment, 6/2

Imperia Tower, 123317

Moscow

The Story Lab in

United Kingdom

Address

​20 Triton Street

Regent’s Place

London

NW1 3BF

Contact

+44 (0)20 7430 6000

enquiries@Storylab.com

The Story Lab in

United States

Address

2nd Floor

2700 Pennsylvania Ave

Santa Monica

CA 90404

The Story Lab in

Germany (Hamburg)

Address

The Story Lab GmbH

Alsterufer 3

20354

Hamburg

Contact

+49 403575670

office.hamburg@storylab.com

The Story Lab in

The Netherlands

Address

​Moermanskkade 85

1013 BC

Postbus 15905

Amsterdam

Contact

+ 31 (0) 20 519 1700

http://storylab.com/netherlands

The Story Lab in

Austria

Address

Gumpendorfer Straße 11-13/19

1060 Wien Austria

The Story Lab in

Italy

Address

​Via Bracco 6

20159

Milano

Italy

The Story Lab in

United Kingdom (North)

Address

117-119 Portland Street

Manchester

M1 6ED

Contact

+44 (0)161 228 3909

The Story Lab in

Global

Address

10 Triton St

Regent’s Place

London

NW1 3BF

The Story Lab in

Vietnam

Address

19th Floor

Vincom Center

72 Le Thanh Ton

Str. Dist.1

HCMC

Contact

+84 8 3936 9186

thestorylabapac@storylab.com

The Story Lab in

Australia

Address

105 York Street
South Melbourne
VIC 3205

Contact

+61 3 9693 3950

The Story Lab in

Canada

Address

1st Floor

116 Spadina Avenue

Toronto

Ontario

M5V 2K6

Contact

+1 416 504 3965

canada@storylab.com

The Story Lab in

France

Address

4, Place de Saverne

Courbevoie

Paris

92400

Contact

+33 1 4116 1718

The Story Lab in

Mexico

Address

Av. Santa Fe 440 piso 11. Col. Santa Fe,

Delegación Cuajimalpa

C.P. 05348 México D.F.

Contact

The Story Lab in

Russia

Address

Presnenskaya embankment, 6/2

Imperia Tower, 123317

Moscow

Contact

The Story Lab in

United Kingdom

Address

​20 Triton Street

Regent’s Place

London

NW1 3BF

Contact

+44 (0)20 7430 6000

enquiries@Storylab.com

The Story Lab in

United States

Address

2nd Floor

2700 Pennsylvania Ave

Santa Monica

CA 90404

The Story Lab in

Germany (Hamburg)

Address

The Story Lab GmbH

Alsterufer 3

20354

Hamburg

Contact

+49 403575670

office.hamburg@storylab.com

The Story Lab in

The Netherlands

Address

​Moermanskkade 85

1013 BC

Postbus 15905

Amsterdam

Contact

+ 31 (0) 20 519 1700

http://storylab.com/netherlands

The Story Lab in

Austria

Address

Gumpendorfer Straße 11-13/19

1060 Wien Austria

The Story Lab in

Italy

Address

​Via Bracco 6

20159

Milano

Italy

Contact

The Story Lab in

United Kingdom (North)

Address

117-119 Portland Street

Manchester

M1 6ED

Contact

+44 (0)161 228 3909