Marshall has been associated with music legends like The Who, Jimmy Hendrix and Led Zeppelin. When Marshall was going to launch its first smartphone, The Marshall London, it was paramount that it was in the right context so The Story Lab helped Marshall rock the most important music festival in Norway.
When NetCom, a telecom company, was going to launch The Marshall London Smartphone at the most important music festival in Norway, they turned to The Story Lab Norway to produce content and provide spectacular footage from the event. We teamed up with our best drone operator and a few of our tattooed rock ‘n’ roll producers and reporters to make this happen.
Marshall makes legendary amplifiers and the festival-goers got to see and experience The Marshall London for the first time – in the right context. We landed a major rising star musician in Norway, Fay Wildhagen, to sit down with us after her show to talk about her performance and give her impressions of the new smartphone from Marshall. The Story Lab Norway collaborated with the brand and festival to deliver footage, interviews, video and content for another The Story Lab production: Netcom’s digital magazine.