'Pathways and Palates' is a three-part episode series crafted around Cadillac's Dare Greatly messaging. By injecting Cadillac into Canadian content that represents the consumers' outlook on life, we are helping to change perceptions of the brand.
Our audience finds excitement in seeking out new experiences, continual self-improvement and pursuing their passions (specifically in travel and food) and we found there was a lack of content in this space, so we decided to take action in the same way our entrepreneurial target would - and create our own.
The Story Lab partnered with Vice Virtue to follow two of Canada’s most popular food personalities Franco Stalteri and Adam Gollner in a Cadillac XT5 and CT6 on their culinary journey across Canada as they discover inspiration for their recipes. Visiting remote locations and experiencing the local culture, Cadillac reveals what everyone else is missing - revealing hidden gems in their own backyard.