Category:

Originals

Client

Mondelez

Country:

Global

The Story

On July 30th, Luke Aikins delivered the most thrilling 2.5 minutes of live content of the year by becoming the first person to jump 25,000 feet from an airplane with no parachute or wing suit, landing safely on a 100ft x 100ft safety net in California.

Mark Davis, Getty Images for Stride Gum

Mark Davis, Getty Images for Stride Gum

Mark Davis, Getty Images for Stride Gum

Mark Davis, Getty Images for Stride Gum

Mark Davis, Getty Images for Stride Gum

The Story Lab is proud to have contributed to Luke’s success by handling the worldwide distribution rights and helping monetise the one-hour live show on behalf of our client Mondelez, the Stride Heaven Sent investor, executive producer and sponsor.

The incredible feat, produced by Amusement Park Entertainment, was broadcast live as a one-hour show by FOX TV in the US, Le TV in China and YouTube pay-per-view, while the Stride Heaven Sent documentary is currently scheduled for global distribution at the end of 2016.

As Stride Heaven Sent managed to capture the imagination of broadcasters, websites and social media audiences around the world, Mondelez succeeded in communicating Stride’s brand values while delivering truly authentic, fearless and monetisable entertainment.

Laura Henderson, Global Head of Content Monetisation at Mondelez, said “The Story Lab believed in the dream of putting this on from day one and never gave up in helping us to make it happen. They truly understand the global entertainment content business, have worldwide scale and are highly innovative and agile.”

The media impact was instant and ongoing - with global press coverage from across the spectrum. The event was headline news for the world’s most important news outlets, from traditional brands such as CNN and the BBC to major digital publishers including Buzzfeed and Mashable. Appearing in news feeds globally across Faceboook, Twitter and Instagram along with blanket coverage in the trade press. At the time of writing there had been nearly 1.5 billion impressions, garnering publicity for the lead sponsor, Mondelez and its relaunching Stride Gum brand.

Michael Iskas, The Story Lab Global President said, “We created The Story Lab to generate new and innovative models for funding, producing, distributing and monetising premium entertainment content. So when Bonin, Laura and Jimmy told us about the jump idea back in August 2015, all we could say was how high.”

As the Global Content Monetisation agency for Mondelez, The Story Lab plays a key role in the broader Mondelez Fearless approach to content creation and monetisation, with Stride Presents Heaven Sent just the latest project in an ongoing and innovative approach to content investment and revenue generation, with many more highlights yet to come.

A third-generation skydiver, Aikins has over 18,000 jumps and has performed a variety of skydiving stunts. “I pushed myself further physically and mentally than ever before,” said Aikins. “But I had to prove that it could be done.”

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Address

​20 Triton Street

Regent’s Place

London

NW1 3BF

Contact

+44 (0)20 7430 6000

enquiries@Storylab.com

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2nd Floor

2700 Pennsylvania Ave

Santa Monica

CA 90404

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Germany (Hamburg)

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The Story Lab GmbH

Alsterufer 3

20354

Hamburg

Contact

+49 403575670

office.hamburg@storylab.com

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The Netherlands

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​Moermanskkade 85

1013 BC

Postbus 15905

Amsterdam

Contact

+ 31 (0) 20 519 1700

http://storylab.com/netherlands

The Story Lab in

Austria

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Gumpendorfer Straße 11-13/19

1060 Wien Austria

The Story Lab in

Italy

Address

​Via Bracco 6

20159

Milano

Italy

The Story Lab in

United Kingdom (North)

Address

117-119 Portland Street

Manchester

M1 6ED

Contact

+44 (0)161 228 3909

The Story Lab in

Global

Address

10 Triton St

Regent’s Place

London

NW1 3BF

The Story Lab in

Singapore

Address

1 Raffles Place

#28-61 One Raffles Place
Tower 2
Singapore 048616

Contact

The Story Lab in

Australia

Address

105 York Street
South Melbourne
VIC 3205

Contact

+61 3 9693 3950

The Story Lab in

Canada

Address

1st Floor

116 Spadina Avenue

Toronto

Ontario

M5V 2K6

Contact

+1 416 504 3965

canada@storylab.com

The Story Lab in

France

Address

4, Place de Saverne

Courbevoie

Paris

92400

Contact

+33 1 4116 1718

The Story Lab in

Mexico

Address

Av. Santa Fe 440 piso 11. Col. Santa Fe,

Delegación Cuajimalpa

C.P. 05348 México D.F.

Contact

The Story Lab in

Russia

Address

Presnenskaya embankment, 6/2

Imperia Tower, 123317

Moscow

Contact

The Story Lab in

United Kingdom

Address

​20 Triton Street

Regent’s Place

London

NW1 3BF

Contact

+44 (0)20 7430 6000

enquiries@Storylab.com

The Story Lab in

United States

Address

2nd Floor

2700 Pennsylvania Ave

Santa Monica

CA 90404

The Story Lab in

Germany (Hamburg)

Address

The Story Lab GmbH

Alsterufer 3

20354

Hamburg

Contact

+49 403575670

office.hamburg@storylab.com

The Story Lab in

The Netherlands

Address

​Moermanskkade 85

1013 BC

Postbus 15905

Amsterdam

Contact

+ 31 (0) 20 519 1700

http://storylab.com/netherlands

The Story Lab in

Austria

Address

Gumpendorfer Straße 11-13/19

1060 Wien Austria

The Story Lab in

Italy

Address

​Via Bracco 6

20159

Milano

Italy

Contact

The Story Lab in

United Kingdom (North)

Address

117-119 Portland Street

Manchester

M1 6ED

Contact

+44 (0)161 228 3909